WTC More is a mall situated at World Trade Centre (HK), a commercial complex. Because the name by initial has no association with shopping or fun, when we’re approached with the branding task, we twist WTC to stand for ‘World Trend Circle’. It well fits a mall and its international positioning.

The new narrative is publicized to trendy shoppers in Hong Kong, thru a marketing campaign in a series of 12 images each with a story to tell.

Each design involves ‘Styling + Photography + Graphic Retouch of the Scene’.

As a mall, we’ve to be neutral with all tenants. Therefore, we’re required to design and tailor our own outfits for the models, instead of buying from any brand. It's a serendipitous experience to be fashion designers, thru wide research and study on clothing design, fabric, tailoring, accessories, make-up, hair and fashion trends.